Typography
Typography is a meaningful part of who I am
– it carries personality, emotion, and care in every word.
01
Primary - Ubuntu
I draw inspiration from Ubuntu: a reflection of compassion, connection, and shared humanity.
Ubuntu means “I am because we are,” and that philosophy is at the heart of Helfie. It’s a reminder that true healthcare isn’t built on technology alone - it’s built on people, community, and the way we support one another
Ubuntu is our primary typeface. It’s used in all aspects of our brand and brand collateral. This also extends to the App; also covers the Helfie experience. It forms our logotype and used as body copy in both online and print material.
02
Secondary - Avenir Next LT Pro
I believe perfection comes from balance, pairing a bold, dominant flavour with the right complementary note, until they meet in harmony
This is our secondary typeface. Please use exclusively in presentations and company documents; predominantly as headers, display copy and titles.
Typography
Typography is a meaningful part of who I am
– it carries personality, emotion, and care in every word.
01
Primary - Ubuntu
I draw inspiration from Ubuntu: a reflection of compassion, connection, and shared humanity.
Ubuntu means “I am because we are,” and that philosophy is at the heart of Helfie. It’s a reminder that true healthcare isn’t built on technology alone - it’s built on people, community, and the way we support one another
Ubuntu is our primary typeface. It’s used in all aspects of our brand and brand collateral. This also extends to the App; also covers the Helfie experience. It forms our logotype and used as body copy in both online and print material.
02
Secondary - Avenir Next LT Pro
I believe perfection comes from balance, pairing a bold, dominant flavour with the right complementary note, until they meet in harmony
This is our secondary typeface. Please use exclusively in presentations and company documents; predominantly as headers, display copy and titles.
Philosophy
Principles
Logo
Colour
Iconography
Pictures & Video
Tone
Typography
Socials
Typography
Typography is a meaningful part of who I am
– it carries personality, emotion, and care in every word.
01
Primary - Ubuntu
I draw inspiration from Ubuntu: a reflection of compassion, connection, and shared humanity.
Ubuntu means “I am because we are,” and that philosophy is at the heart of Helfie. It’s a reminder that true healthcare isn’t built on technology alone - it’s built on people, community, and the way we support one another
Ubuntu is our primary typeface. It’s used in all aspects of our brand and brand collateral. This also extends to the App; also covers the Helfie experience. It forms our logotype and used as body copy in both online and print material.
02
Secondary - Avenir Next LT Pro
I believe perfection comes from balance, pairing a bold, dominant flavour with the right complementary note, until they meet in harmony
This is our secondary typeface. Please use exclusively in presentations and company documents; predominantly as headers, display copy and titles.