Logo
My visual identity is an expression of our vision for the future of healthcare.
The Helfie logo, a cross ‘+’ embracing an ‘i’ reflects our belief that access to health should be effortless, immediate, and deeply human, designed for the pace and expectations of modern life. Just as a selfie captures a moment in time, I empower people with real-time health insight, delivered at the speed of life, with warmth, clarity, and understanding.
My story unfolds through many narratives, rich with dimension, colour, and variety. Each different, yet all adding to the same underlying value.
Please use it wherever possible: this is my best side; it’s how I like to step out into the world.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras porta orci vitae ipsum placerat, sit amet accumsan nulla tempus. Curabitur mollis efficitur est, at porta diam sollicitudin porta
Secondary
When my ‘Primary’ look just doesn’t cut it.
Times when space is an issue using the horizontal lockup is a great option.
Brand mark / icon
There are times when I like to travel light.
Only to be used in instances like an app tile or to represent our home screen app icon.
Logotype
Sometimes you can just say it with letters.
Use only in the app header when there is a need to represent the brand but the brand mark is being used as the Helfie avatar.
Personal space matters to me. It’s never been about blending into the crowd; it’s about presence, about being seen.
When using the logo with other elements, please ensure there is at least the defined clear space around it.
Hx1 height of clear space around the logo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras porta orci vitae ipsum placerat, sit amet accumsan nulla tempus. Curabitur mollis efficitur est, at porta diam sollicitudin porta
Primary mono
Secondary mono
Brand mark / icon mono
Primary mono reversed
Secondary mono reversed
Brand mark / icon mono reversed
My tagline isn’t just a line...it’s a statement of intent, and it remind us that this story is real!
Primary + tagline
Primary + tagline mono
Primary + tagline reversed
Secondary + tagline
Secondary + tagline mono
Secondary + tagline reversed
Brand mark + tagline
Brand mark + tagline mono
Brand mark + tagline reversed
Minimum size
Size matters. Feel free to scale me up or down, so I fit just right.
For those times when the logo needs to be scaled down, just remember that my tagline text should not fall below 8pt. In this instance, please use the logo that does not have the tagline.
Trends come and go, what feels fresh today can feel hollow tomorrow. I get that. But there are lines I won’t cross. Some things are non-negotiable for me, because staying true to what I stand for will always matter more than keeping up with what’s popular.
Don’t - Change colour
Don’t - Skew, scale or stretch
Don’t - Place in a coloured bounding box
Best friends are the rare relationships where you can be your true self and still feel completely accepted.
Dynamic
Static
Logo
My visual identity is an expression of our vision for the future of healthcare.
The Helfie logo, a cross ‘+’ embracing an ‘i’ reflects our belief that access to health should be effortless, immediate, and deeply human, designed for the pace and expectations of modern life. Just as a selfie captures a moment in time, I empower people with real-time health insight, delivered at the speed of life, with warmth, clarity, and understanding.
My story unfolds through many narratives, rich with dimension, colour, and variety. Each different, yet all adding to the same underlying value.
Please use it wherever possible: this is my best side; it’s how I like to step out into the world.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras porta orci vitae ipsum placerat, sit amet accumsan nulla tempus. Curabitur mollis efficitur est, at porta diam sollicitudin porta
Secondary
When my ‘Primary’ look just doesn’t cut it.
Times when space is an issue using the horizontal lockup is a great option.
Brand mark / icon
There are times when I like to travel light.
Only to be used in instances like an app tile or to represent our home screen app icon.
Logotype
Sometimes you can just say it with letters.
Use only in the app header when there is a need to represent the brand but the brand mark is being used as the Helfie avatar.
Personal space matters to me. It’s never been about blending into the crowd; it’s about presence, about being seen.
When using the logo with other elements, please ensure there is at least the defined clear space around it.
Hx1 height of clear space around the logo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras porta orci vitae ipsum placerat, sit amet accumsan nulla tempus. Curabitur mollis efficitur est, at porta diam sollicitudin porta
Primary mono
Secondary mono
Brand mark / icon mono
Primary mono reversed
Secondary mono reversed
Brand mark / icon mono reversed
My tagline isn’t just a line...it’s a statement of intent, and it remind us that this story is real!
Primary + tagline
Primary + tagline mono
Primary + tagline reversed
Secondary + tagline
Secondary + tagline mono
Secondary + tagline reversed
Brand mark + tagline
Brand mark + tagline mono
Brand mark + tagline reversed
Minimum size
Size matters. Feel free to scale me up or down, so I fit just right.
For those times when the logo needs to be scaled down, just remember that my tagline text should not fall below 8pt. In this instance, please use the logo that does not have the tagline.
Trends come and go, what feels fresh today can feel hollow tomorrow. I get that. But there are lines I won’t cross. Some things are non-negotiable for me, because staying true to what I stand for will always matter more than keeping up with what’s popular.
Don’t - Change colour
Don’t - Skew, scale or stretch
Don’t - Place in a coloured bounding box
Best friends are the rare relationships where you can be your true self and still feel completely accepted.
Dynamic
Static
Philosophy
Principles
Logo
Colour
Iconography
Pictures & Video
Tone
Typography
Socials
Logo
My visual identity is an expression of our vision for the future of healthcare.
The Helfie logo, a cross ‘+’ embracing an ‘i’ reflects our belief that access to health should be effortless, immediate, and deeply human, designed for the pace and expectations of modern life. Just as a selfie captures a moment in time, I empower people with real-time health insight, delivered at the speed of life, with warmth, clarity, and understanding.
My story unfolds through many narratives, rich with dimension, colour, and variety. Each different, yet all adding to the same underlying value.
Please use it wherever possible: this is my best side; it’s how I like to step out into the world.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras porta orci vitae ipsum placerat, sit amet accumsan nulla tempus. Curabitur mollis efficitur est, at porta diam sollicitudin porta
Secondary
When my ‘Primary’ look just doesn’t cut it.
Times when space is an issue using the horizontal lockup is a great option.
Brand mark / icon
There are times when I like to travel light.
Only to be used in instances like an app tile or to represent our home screen app icon.
Logotype
Sometimes you can just say it with letters.
Use only in the app header when there is a need to represent the brand but the brand mark is being used as the Helfie avatar.
Personal space matters to me. It’s never been about blending into the crowd; it’s about presence, about being seen.
When using the logo with other elements, please ensure there is at least the defined clear space around it.
Hx1 height of clear space around the logo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras porta orci vitae ipsum placerat, sit amet accumsan nulla tempus. Curabitur mollis efficitur est, at porta diam sollicitudin porta
Primary mono
Secondary mono
Brand mark / icon mono
Primary mono reversed
Secondary mono reversed
Brand mark / icon mono reversed
My tagline isn’t just a line...it’s a statement of intent, and it remind us that this story is real!
Primary + tagline
Primary + tagline mono
Primary + tagline reversed
Secondary + tagline
Secondary + tagline mono
Secondary + tagline reversed
Brand mark + tagline
Brand mark + tagline mono
Brand mark + tagline reversed
Minimum size
Size matters. Feel free to scale me up or down, so I fit just right.
For those times when the logo needs to be scaled down, just remember that my tagline text should not fall below 8pt. In this instance, please use the logo that does not have the tagline.
Trends come and go, what feels fresh today can feel hollow tomorrow. I get that. But there are lines I won’t cross. Some things are non-negotiable for me, because staying true to what I stand for will always matter more than keeping up with what’s popular.
Don’t - Change colour
Don’t - Skew, scale or stretch
Don’t - Place in a coloured bounding box
Best friends are the rare relationships where you can be your true self and still feel completely accepted.
Dynamic
Static