Colour
Colour enriches the tapestry of my life
– by giving emotion, contrast, and meaning to my experiences, turning moments into memories and expression into identity.
Blue 100
Primary
Please use the HEX or RGB values in all possible instances. If there is a need to use CMYK, please use Blue 120
Blue 120
Primary CMYK
HEX - #173CC2
RGB - 23, 60, 194
CMYK - 93, 82, 0, 0
If there is a need to use CMYK, only Blue 120.
Grey 90
Complimentary
HEX - #262626
RGB - 38, 38, 38
CMYK - 71, 65, 64, 69
I choose colour combinations with intention, mixing and matching tones to suit the occasion, the mood I’m in, and the energy I want to carry into the moment.
Products
[Red]
Heart Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 70, 62, 0
Light Red
Blood Pressure
HEX - #FF554C
RGB - 255, 85, 76
CMYK - 0, 67, 70, 0
Food, Nutrition, & Diet
HEX - #D84A2A
RGB - 216, 74, 42
CMYK - 0, 66, 81, 15
Pain & Health
HEX - #AC1A1A
RGB - 172, 26, 26
CMYK - 0, 85, 85, 33
Skin Health
HEX - #EF9F75
RGB - 239, 159, 117
CMYK - 0, 33, 51, 6
Gut Health
HEX - #A36D50
RGB - 163, 109, 80
CMYK - 0, 33, 51, 36
Women’s Health
HEX - #EBC95D
RGB - 235, 201, 93
CMYK - 0, 14, 60, 8
Wellness
HEX - #5ACB77
RGB - 90, 203, 119
CMYK - 56, 0, 41, 20
Body & Weight
HEX - #1C802D
RGB - 28, 128, 45
CMYK - 78, 0, 65, 50
Respiratory Health
HEX - #52BAC3
RGB - 82, 186, 195
CMYK - 58, 5, 0, 24
Diabetes
HEX - #6DD0F5
RGB - 109, 208, 245
CMYK - 56, 15, 0, 4
General Health
HEX - #0766DC
RGB - 7, 102, 220
CMYK - 97, 54, 0, 14
Sleep Health
HEX - #706BFF
RGB - 112, 107, 255
CMYK - 56, 58, 0, 0
Neurological Health
HEX - #9E3EC0
RGB - 158, 62, 192
CMYK - 18, 68, 0, 25
Health Story
HEX - #A5B1D6
RGB - 165, 177, 214
CMYK - 23, 17, 0, 16
Sexual Health
HEX - #D1D1D1
RGB - 209, 209, 209
CMYK - 0, 0, 0, 18
Colour
Colour enriches the tapestry of my life
– by giving emotion, contrast, and meaning to my experiences, turning moments into memories and expression into identity.
Blue 100
Primary
Please use the HEX or RGB values in all possible instances. If there is a need to use CMYK, please use Blue 120
Blue 120
Primary CMYK
HEX - #173CC2
RGB - 23, 60, 194
CMYK - 93, 82, 0, 0
If there is a need to use CMYK, only Blue 120.
Grey 90
Complimentary
HEX - #262626
RGB - 38, 38, 38
CMYK - 71, 65, 64, 69
I choose colour combinations with intention—mixing and matching tones to suit the occasion, the mood I’m in, and the energy I want to carry into the moment.
Products
[Red]
Heart Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Blue 120
Blood Pressure
HEX - #59CB77
RGB - 90, 20 , 119
CMYK - 62, 0, 73, 0
Gut Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Skin Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Health Story
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Food, Nutrition, & Diet
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Body & Weight
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Wellness
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Respiratory Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Diabetes
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
General Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Pain & Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Sleep Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Sexual Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Neurological Health
HEX - #262626
RGB - 38, 38, 38
CMYK - 71, 65, 64, 69
Women’s Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 85, 51, 0
Philosophy
Principles
Logo
Colour
Iconography
Pictures & Video
Tone
Typography
Socials
Colour
Colour enriches the tapestry of my life
– by giving emotion, contrast, and meaning to my experiences, turning moments into memories and expression into identity.
Blue 100
Primary
Please use the HEX or RGB values in all possible instances. If there is a need to use CMYK, please use Blue 120
Blue 120
Primary CMYK
HEX - #173CC2
RGB - 23, 60, 194
CMYK - 93, 82, 0, 0
If there is a need to use CMYK, only Blue 120.
Grey 90
Complimentary
HEX - #262626
RGB - 38, 38, 38
CMYK - 71, 65, 64, 69
I choose colour combinations with intention, mixing and matching tones to suit the occasion, the mood I’m in, and the energy I want to carry into the moment.
Products
These colours are used predominantly when referencing the various product pillars of Helfie. They can also be used as accent colours. NOTE: These colours should not be used with the Helfie Blue primary colour.
[Red]
Heart Health
HEX - #FF4C61
RGB - 255, 76, 97
CMYK - 0, 70, 62, 0
Light Red
Blood Pressure
HEX - #FF554C
RGB - 255, 85, 76
CMYK - 0, 67, 70, 0
Food, Nutrition, & Diet
HEX - #D84A2A
RGB - 216, 74, 42
CMYK - 0, 66, 81, 15
Pain & Health
HEX - #AC1A1A
RGB - 172, 26, 26
CMYK - 0, 85, 85, 33
Skin Health
HEX - #EF9F75
RGB - 239, 159, 117
CMYK - 0, 33, 51, 6
Gut Health
HEX - #A36D50
RGB - 163, 109, 80
CMYK - 0, 33, 51, 36
Women’s Health
HEX - #EBC95D
RGB - 235, 201, 93
CMYK - 0, 14, 60, 8
Wellness
HEX - #5ACB77
RGB - 90, 203, 119
CMYK - 56, 0, 41, 20
Body & Weight
HEX - #1C802D
RGB - 28, 128, 45
CMYK - 78, 0, 65, 50
Respiratory Health
HEX - #52BAC3
RGB - 82, 186, 195
CMYK - 58, 5, 0, 24
Diabetes
HEX - #6DD0F5
RGB - 109, 208, 245
CMYK - 56, 15, 0, 4
General Health
HEX - #0766DC
RGB - 7, 102, 220
CMYK - 97, 54, 0, 14
Sleep Health
HEX - #706BFF
RGB - 112, 107, 255
CMYK - 56, 58, 0, 0
Neurological Health
HEX - #9E3EC0
RGB - 158, 62, 192
CMYK - 18, 68, 0, 25
Health Story
HEX - #A5B1D6
RGB - 165, 177, 214
CMYK - 23, 17, 0, 16
Sexual Health
HEX - #D1D1D1
RGB - 209, 209, 209
CMYK - 0, 0, 0, 18